Search engines establish one of the best possible sources of any online traffic that digital marketers hope to bring. However, some might suggest that SEO has lost significance due to the constantly changing Google algorithm’s, its role in online marketing continues to be as important as ever. A single high ranking website page has the capacity to rope in thousands of visitors to any website.
Though, when it comes to content management systems or CMS, many digital marketers are left questioning which, CMS is the best one? Some say it’s Magento, others are in the favor of Blogger and some say Joomla. But, the internet community agree, that WordPress is the best CMS for SEO around currently, with respect to its ease of use and SEO compatibility.
Here, we discuss the factors behind WordPress’s popularity and why it’s the best CMS when it comes to SEO:
1- Themes Best Suited For SEO:
It doesn’t matter what kind of a website you are running – a business site, online retailing (E-commerce), online service, you name it and there will be a theme ready for you to use.
Themes do not only make your website appear professional but they also make sure that your site has the proper HTML, and the bounce rate is good – factors which greatly influence the ranking given by Google to you.
2- SEO Optimized Plug-ins:
There are scores of SEO based plug-ins available with WordPress that further bring about improvements to the SEO capabilities of your website. For instance, Yoast SEO is a plug-in that gives you a comprehensive analysis to improve your content, while also providing you with valuable SEO copywriting advice.
3- Excellent Security Features:
One of the worst things that can happen and can rob you of your top rankings, is if Google thinks you are infecting users with malicious malware or causing harm to the users in some other way!
You may have the kind of mindset, where you assure yourself it won’t happen to you, because you do not plan on doing something of that sort, but you still risk being on a spam list if it gets hacked. You will receive harsh Google penalties should that happen! But WordPress regularly sends security updates upon detecting a loophole. Additionally, there are a number of excellent security plugins readily available.
4- Easy to Use:
All of these awesome features and the SEO compatible nature of WordPress makes an SEO Executive marvel and jump up at the prospect of using WordPress. However, none of it makes any sense, if it can only be efficiently used by an expert developer. That’s the thing!
WordPress is famous for its user-friendly nature and almost all of its features can be easily accessed and utilized by any marketer or website owner. In fact, one of the key factors behind WordPress’s popularity is the simplicity of the WordPress editor, which also extends to its plug-ins, themes and other areas! Most SEO features require no coding related knowledge at all and can be used with simple mouse clicks.
In short, WordPress works best for SEO. Every SEO campaign, whether it’s being run by an SEO expert in Islamabad, Pakistan aims to hit the top position in the first page of the Google search results, for their keyword. Using WordPress goes a long way towards achieving that goal!
Pay per Click marketing is a highly focused and cost-effective way to drive targeted traffic to a business website. This method is adopted by many companies offering PPC services in Islamabad Pakistan as it is not only offers instant qualified leads from the advertising but also brings results that can be tracked and measured.
Leveraging Pay Per Click advertising along with SEO and professional Web design can help businesses maximize their return on investment in Pay Per Click ads that convert. The process contains researching and making a keywords list, creating ads and focused landing pages, managing the bids and monitoring them for optimum performance.
How does PPC work?
Pay per click advertising is an exceptional method where advertisers pay only when someone clicks their ad and lands on their website. This is called “cost per click”. This is an extreme targeted model as the ads are displayed in search results that relate to the keywords used. It means that people who are specifically looking for the business’ services and products.
Steps involved in managing PPC campaign
1. Keyword selection
Keyword research, analysis and selection is the first step in ppc campaign as these are the words users will type into the search engine to discover the product, service or information. The search engine matches the user’s search keywords to bring up the best results. The business must maintain the list of keywords to target so that it can find out which ones convert the most.
2. Creating targeted PPC ads
The next step is creating ads that convert. PPC services in Islamabad recommend composing different variations of ads and building landing pages focused on keywords. This is followed by continuous testing to optimize the ones that result in sales. These ads can be targeted to a specific location.
Bidding is another important part of PPC advertising where the goal is to get the maximum leads at the least expense. Bids must be optimized based on keyword performance constantly to monitor the ROI and guarantee the best results.
One of the main advantages of Pay per Click advertising is its capability to be monitored and measured and analyzed. That makes it possible to examine the keywords, drop the non-performers and focus on the ones that bring results. The campaign can be constantly improved.
There are many SEO companies in Islamabad City of Pakistan; some of them are really good ones and they work for some top business websites in Islamabad and as global representer of Pakistan. When finding and selecting an SEO company main thing is if that doing the following things.
- The Company is working closely in a fair way with clients and its team and meeting the needs. Most important things are if they are trying to understand your business and its process follow.
- They have a solid idea of SEO and how it works and they have learned some sold tricks with their experience.
- SEO is bread butter and for them and they are willing to keep your site on top when big changes happen in Google.
- They can show you some of the work they have done and they are doing more research to keep websites on top.
Cheap rates and Quality service, interesting!!! Well in SEO world if you don’t have the right knowledge than very easily people can make you fool because there is a very thin line between white hat SEO techniques and black hat SEO techniques.
So, here comes the list of top 10 digital marketing companies in Islamabad providing top class and trusted services.
This Islamabad based IT company founded in 2012. The company offers Search Engine Optimization (SEO), Social Media Marketing (SMM) and Pay per Click (PPC) Management to the clients.
SolutionsPlayer SEO Services
SolutionsPlayer is the reputable and trusted name of digital marketing and SEO Services in Islamabad serving from 2007 and earned the 5start reviews from the portfolio listed business owners. Including designing and development and other IT services, SolutionsPlayer has the strong command over white hate SEO, SMM, PPC and technical writing by following 360 Degrees marketing strategy.
SEO Islamabad is a search engine marketing company that is based in Islamabad founded in 2015. This company has a list of local and international digital marketing clients’ list in their portfolio. The company is called very responsive to the need because of providing the highest level of digital marketing services.
SOLHeight is an SEO Company in Pakistan. We offer the solutions to increase the business visibility in search engines. Our services are Search Engine Optimization (SEO), App Store Optimization (ASO) and Brand Awareness services. SEO Services, SEO is used to promote business websites and top rank the visibility of the website in search engines such as Google, Yahoo, and Bing. ASO Services, ASO is used to promote business Apps and professionally maximize their app stores visibility.
The E Media
The E Media is a Private Limited Company registered in Islamabad, The Federal Capital of Pakistan. The Company was started from Karachi in 2002 and delivered excellent services to numerous clients around Pakistan and Worldwide. Now the Head Office is located in Islamabad and listed in top 10 digital marketing companies.
ERD Solutions has 15 years of experience in e-business and project management, development/designing and implementation, proven skills in digital marketing, advertising, social media campaigns and event management. ERD Solutions positioned in the list of best SEO consultants in Islamabad and offers guaranteed SEO services.
Win Top Ranking in Search engines; get 100% Ethical optimization by SEO Expert Company in Islamabad. This company build website clean from errors, Consultancy for SEO friendly web design and development, Quality Link building, Pay per Click, White Hat SEO in-house to Offshore at low cost.
ZeeWeb Technology was founded in 2007 and providing the best SEO services in Islamabad with the customized strategic approach. This company has been reliably named one of the top SERPs results providers.
Online Yourself is an independent software house located in Islamabad. They offer different types of IT related Solutions including Web Design and Development, Web Application Development, Search Engine Optimization, Mobile Application Development, Software Development and Social Media Marketing. Online Yourself was established in 2011 and grew to a leading Software house in Islamabad, Pakistan until today.
Being an SEO specialist the TopSEO provides contemporary and reach based SEO services. Our professional cooperation has generated results for a wide range of subject-specific e-commerce and commercial websites. We know the value of organic search engine traffic and the results it can generate for your brand or business, thus we focus on delivering every client with the desired services.
Simply put, engagement is the ability to carry a user’s attention. In SEO terms, it’s a measure of time spent on a page. If a user spends long time on a page, it’s mean he/she found the page helpful. And since Google only desires to deliver the most effective results to its users, it’ll push sites with solid engagement up in the search engine results pages.
Here are few techniques you can use to boost your content in search engines:
- post format techniques
Good formatting can rapidly increase your page’s readability. In turn, this can increase your engagement rate. The following three formatting techniques can help to increase your content readability:
Short sentences: Long sentences are tough to follow onscreen. When possible, breakdown long sentences into several shorter sentences.
Short paragraphs: write short paragraph which contain about to 2-3 sentences at most, but use them carefully or your post will look like a bullet-pointed blog without the bullets.
Sub-headers: mostly People don not read on the web; they scan. To make scanning easier, use quite clear and useful sub-headers to guide readers down a page.
Bullet points: When you have a lot of data like ideas, stats, facts, an examples etc. packed them into one paragraph, it will makes it easier to scan when you list them with bullet points.
- Use Bucket Brigades
A “bucket brigade” could be a copywriting technique designed to stay capture a reader’s interest and keep them on your page. It basically involves breaking an idea into multiple sentences, employing a trigger word or phrase and so ending the sentence with a colon.
- Use Images throughout Your Content
Using professional and high quality images in your content is an easy way to increase engagement. Firstly, images help you show an idea, not just tell it .Secondly, images help you break content into different sections. And finally, people just like beautiful pictures.
- Write in the Inverted Pyramid Style
This technique suggests that giving the foremost valuable info at the highest of the article, and following it up with slighter info. It is sensible to offer them what they need as before long as they land on the page.
SEO algorithms are referring to game-changing step by the professionals or analysts. It’s good to take notice of these updates, as they frequently represent new ranking prospects in SERPs, or introduce new measures for webmasters that you should possibly observe with.Google changes its algorithms each year many times with small and major updates. The major algorithm updates can be stressful but don’t be panic and focus your mind to make a best and basic SEO strategy that never affected by any algorithm updates.
Let’s talk about these basic helpful SEO strategies of a website:
The website design and structure is going to indicate how Google and other search engines evaluate your site, and how it becomes visible in SERPs. Website structured markup may also be used to offer exact types of content when users search for it which users will be able to see straight away in search engines.
Website Links and Navigations
Some visitors can become confused or impatient when clicking a bunch of links to get to where they want to be. In large or ecommerce websites, this can be complex to decrease the links. You can add navigation links to external pages and breadcrumbs are the best ways to help the visitor. A visitor can see where he/she is on the website and the path back-up the navigation path they took.
Quality of content is a must for any website. Success on Google depends on directing users to the best online content and that means, to stand a chance of attaining search visibility, a website owner has to create and promote great contents.
Website Visibility to Search Engines Bots
Best technical SEO is all about making sure your website loads accurately, presents the right pictures of your brand/services and most importantly is visible to search engines bots. While some technical factors of algorithms may not be constant, but the broad need to keep your website visible and load quickly.
Avoid Spamming and Rank Manipulation
Google rewards those websites that make efforts to give more value to their visitors, so if your website caught trying to game the system, it is going to pay a price. Black-hat search optimizers often use tricks like link schemes, link spamming, keyword stuffing, and hidden keywords. All these are for trying to boost website’s rankings without putting any effort. Google algorithms have enhanced its ability to detect and crack down on these spammers.
Introduction So what is SEO? What is the role of SEO in promoting our business or our website? In this article, we attempt to explain all main things related to SEO. Search Engine Optimization (SEO) is organic way to increase your website search and rank better your website in any search engine so that a large number of visitor visit your website in another way it will help you to increase your business.
In simple or business point of view help you to increase your customer for you, suppose if you are running some online shopping business and like any other successful business person you would like to increase your customer than it’s compulsory to introduced Search Engine Optimization (SEO) into your plan here are few reason why you should introduce Search Engine Optimization (SEO) into your business.
Currently blogging are the main source of getting organic traffic if they are properly optimized, and then SEO play an important role they make sure that you’re found and get large amount of traffic.
Most of the people use Google Search Engine for any search, in that Search Engine SEO also play very important role in website designing and development and they make sure that your business keyword (The Main Focus Word of your Post) Ranked in the low index in Google Search Engine.
So Search Engine Optimization (SEO) is the best way to attract people that are interested in your product or your website, implementing SEO strategies is not very easy or in other words you can say it’s not straight formed as you thought with recently Google SEO algorithms, in this article we discuss some of the Search Engine Optimization (SEO) properties.
A keyword research and selection is very important in Search Engine Optimization (SEO) before moving to its importance firstly we should know what is the keyword? The words people use to search for what you offered in simple suppose you want to search Best SEO providing company then you open any search engine and you type (best SEO services provider) then this is keyword that you are using to search best SEO services Company and then Search engine Find related data about your keyword.
How You Find Best Keyword
Well, there are many tools that are offering many keywords related to your data and website analysis, but now these days most popular tool is Google keyword planner, It is an absolutely free tool this tool also offering to enter you competitor URL.
Google keyword planner is very simple to use by following these steps:
- Firstly open your browser and open Google Keyword Planner Tool
- Then sign in into Google Keyword Planner Tool via your Google Account
- Then you see Main Menu, click on Tools and then click on Keyword Planner
- New page will open
- Click on Search for new keyword using a phrase, website or category
- Then you see many boxes, enter your product in column of product or services and then enter your website, and also enter your product category
- They also give you option of targeting Country, for example, you wish that your product will sell more in the United State of America then you simply add United states of America by Clicking on Targeting country
- Then click on Get ideas, you can see many keywords related to your product or your website
- You can see many keywords with their bid and competition
- Always try to choose that keyword that has low completion, it allows your product rank better in Search Engine
How put keyword into your website
After searching best suitable keyword for your post, the next step is how many times you enter to your post? Well, the answer is not to use your keyword in your post much time, only write your keyword few time depending upon your post content.
So far we learn Search Engine Optimization (SEO) techniques are known as On-page SEO now we discuss some of the OFF-Page SEO techniques.
In OFF-Page Search Engine Optimization (SEO) we mainly do these following works
- Link Building
- Social Media Activities
Off-Page has many benefits like it will help you to increase your SERPS ranking and this means more traffic to your website
It also increases you web page ranking basically Google rank your website between 0-10 so it’s very important for your business or product
Social Media plays a very important role in OFF-Page Search Engine Optimization (SEO), social media help you to promote your website and Social Media are also big source of Organic traffic there are many social sites to promote your business some of these are following:
- Google Community Plus
Link building is most effective SEO technique in simple word’s it is external links to your website
There is much technique used for link building like you write a blog or article and in that article or blog you insert your web page links
How to Build Links
Google web master tool is used for checking links to your website there are many ways to build a link
- Link Exchange with other blogs
- Write Article and post it on best Article website
- Shared content directories
- Comment your web page link in different link
Do not add spam link otherwise, Google will Ban your Website
Social book marking is not as popular as it was but still, its good way to promote your website and get back-link from that, there are many popular websites on which you can promote your business some of these are following