How to find best SEO keywords
Let’s discuss how to find best SEO keywords. While much has changed over the last decade when it comes to SEO, the fundamentals of performing keyword research have remained the same. The goal is still to find the words and phrases your prospects are using to seek out your services and products.
There are a variety of tools and tactics you can implement to how to find best SEO keywords
- Use keyword research tools like Google’s Keyword Planner and Searchmetrics’ Keyword Analysis to find popular keywords and phrases that aren’t ultra-competitive.
- Analyze your website analytics to identify which keywords are already generating traffic and sales.
- Look at your competitors’ top-ranking pages and determine which keywords they’re targeting.
- Use Google’s Suggest to mine long-tail keywords. Long-tail keywords are words or phrases that are more specific — and usually longer — than more commonly searched keywords. Long tail keywords get less search traffic, but usually have a higher conversion value as they are more specific. Google Suggest is the list of auto-filled suggestions that drop down in your search bar when typing in keywords. Most of these keywords are what real people have actually searched for.
Now there’s good news and bad news that come with learning these keyword research strategies. The good news is: They’re very effective at finding relevant keywords. The bad news is: There’s been a shift away from achieving high-ranking results from the use of good keywords. - According to Searchmetrics research:
- High-ranking pages use around 20 percent fewer keywords in body copy than in 2015.
- 53 percent of top ten Google ranking results include the keyword in their title.
- 52 percent of top ten Google ranking results include the keyword in their description.
- Less than 40 percent of top ranking landing pages have the keyword in their H1.
These statistics demonstrate how Google now evaluates content according to relevance over keyword inclusion.
Here’s why: Google has become wise to our SEO game. Instead of looking at search queries solely in terms of keywords, the queries are analyzed in terms of user intent. What does this mean for keyword research? You should focus on finding relevant subjects to build your content around. Instead of selecting one or two words or phrases to write about or around, use your research to learn more about your audience and their needs, their queries, and their interests. Write about that instead and add in keywords as appropriate.
We hope that you have liked our post for how to find best SEO keywords. Stay intact for some more good reads.
Top IT Skills for CV to Stand Out
In today’s job market, having top IT skills for CV is essential for any job seeker, regardless of industry or position. From basic computer proficiency to advanced programming languages, including relevant IT skills in your CV can help you stand out from the competition and showcase your value to potential employers. In this blog post, we’ll explore some of the top IT skills to include in your CV and how they can benefit your job search.
Top IT Skills for CV, Resume Inclusion
First, make sure to highlight your proficiency with basic computer software and hardware, including Microsoft Office, email platforms, and operating systems. This shows potential employers that you are comfortable with technology and can handle basic tasks without issue.
Next, consider including programming languages that are in high demand, such as Python, Java, and C++. These top IT skills for CV to include are increasingly valuable in a variety of industries, from finance to healthcare, and can open up doors to exciting career opportunities.
It’s also important to showcase your knowledge of data analysis and management, including proficiency with databases, SQL, and data visualization tools like Tableau. These top IT skills for CV are becoming more essential as companies rely on data to make informed business decisions.
Finally, don’t forget about cybersecurity. With the increasing number of cyber threats and data breaches, companies are placing a greater emphasis on protecting their digital assets. Highlighting your knowledge of cybersecurity tools and practices can show potential employers that you take data security seriously and are a valuable asset to any team.
Conclusion
In conclusion, including relevant IT skills in your CV is essential for standing out in today’s job market. Highlight your proficiency with basic computer software and hardware, programming languages, data analysis and management, and cybersecurity to showcase your value to potential employers.
What are some ways to manage your online reputation?
A company’s repute is definitely one of the most valuable assets it can own. And talking about online repute, this has become very critical these days. Here we discuss few ways in which you can manage your online reputation today.
Make an online presence
You may start with building your website first. A little introduction about you, what services you can offer and where people can contact you. A complete description of your goods and services needs to be put up so that search engines can match you up with your target audience.
Have active social media accounts
Using social media – one of the most active things on the internet. Social media play a key role in the success of a company by helping direct traffic to its website. Once on social media, you need to stay with it. Keep posting content that reveals your business. You need to keep your social media followers updated with your products, your achievements, and any other relevant part regarding the business. You should aim to show yourself in a positive light, which builds an image of your business in the eyes of your followers.
Blog regularly
Your business blog is a marketing channel as well as a way to create a good online reputation. Regardless of the size of your firm, blogging should always be a part of your online content marketing strategy. The blog will implant the public’s confidence in you, will help build new relationships and of course, increase your sales figures. You can write positive blogs about your company and the services you provide. You need to show the world the kind of value you are adding and what sets you apart from the rest. The blog could also be general, not connected directly to your company, but the field you belong to. This content also needs to be shared on all your social media accounts so it can reach maximum viewers.
Be quick with your online customer service
Be it inquiries, objections, or any other feedback, be sure to provide a quick response to your clients. This would help gain customers’ trust. A company needs to master the undertaking of negative reviews too. Never overlook or neglect such feedback. Instead, learn the method of responding to them in a promising tone. You could maybe find a solution for the complaint and reply back in time to avoid any more reputation damage.
Know what to do in a crisis
As we all know, bad news will spread like wildfire within a matter of days or even hours. And yes, once the status goes even a little negative, it takes a lot of time to get it back on track again. So, you need to have a plan ready just in case. The plan would apparently depend on the reason and degree of the damage but it never hurts your online reputation.
Read our post for top 5 IT skills in demand.
TOP SEO TRENDS FOR 2021
In this article, I want to discuss some of the top SEO trends for 2021 in the next few years and how they will help your business.
Top SEO Trends For 2021
The first SEO trend I’ll discuss is going to be in the development of article marketing strategies and how people will start to submit their articles to directories online and getting the exposure they need to start to climb the search engine rankings.
Another top SEO trends for 2021 I want to focus on is the use of content marketing. This strategy involves having your own content published and distributing it to a number of different sources and then you are able to promote it in an organic way through article marketing strategies.
One of the top SEO trends for 2021 will be search engine rankings for certain languages. If you want to reach the top search results you’re going to need to ensure that your site has been created in the specific language of a target audience, and you also need to ensure that you have a number of pages in that language, which will, in turn, increase your chances of being viewed. This is where a service such as a website translator can help you achieve great results with your business.
The development of blogs and the implementation of a social media strategy will also help to promote your SEO efforts and get your site noticed by people looking for specific products or services in your chosen niche. There are a large number of different social media tools out there that you can use to increase your exposure. One of the best platforms is Facebook and YouTube.
Another top SEO trends for 2021 is the use of mobile marketing. The reason why it’s so important for SEO Experts to target mobile traffic is that mobile devices are always being upgraded and people now have access to the internet via their mobile phones. By focusing on a particular niche market using this method you can make sure that people who are actually using these devices are aware of your site and can find it easier to find.
The use of social media tools like Twitter, YouTube, Facebook, and LinkedIn are also very important aspects of SEO. This helps to keep people talking about your website and helps your site get noticed in a new way.
One of the other SEO trends that we will see in the future is the use of video. It seems like this is something that will continue to grow and will continue to become more popular, so if you think that this type of content is important to your business, then you should definitely start looking into creating it on your site to start seeing results within a relatively short space of time.
Finally one of the top SEO trends for 2021 that is going to be around for a long time to come is article marketing. You will definitely want to focus on content marketing to improve your search engine rankings and ensure that your website has the most exposure possible.
Hopefully, I’ve given you a few ideas about some of the most important top SEO trends that may come handy for managing online reputation and are likely to be around in the next few years. The key thing to remember is that you need to think about where you are going and what you need to do to get there.
What Kinds of SEO Services Are People Looking For In Growing Digital World
What Kinds of SEO Services Are People Looking For In Growing Digital World? Actually the SEO business is experiencing a lot of changes in the ongoing occasions. The advanced advertising industry has extraordinarily extended over the ongoing occasions and there are currently substantially more parts in the game than at any other time. This has normally prompted significant interest in SEO administrations from all parts. The main SEO services Islamabad constantly thinks of forefront techniques to oblige the changing needs of various sorts of organizations that are attempting to extend their undertaking.
So we should take a gander at a portion of the sorts of administrations that are offered by a trustworthy SEO agency in Islamabad.
New companies and private ventures
It is obvious that new companies and private ventures have an exceptional prerequisite that is not the same as more settled business firms. The market for new companies frequently works in an intricate manner than that of different organizations. Numerous startup proprietors think of it as trivial to put resources into SEO. Be that as it may, they couldn’t possibly be more off-base as SEO can acquire more traffic to their websites. More prominent traffic normally prompts more noteworthy deals which can thus assist these organizations with becoming further. Most startup firms receive assorted strategies to grow their ventures when they are hoping to go to the consideration of a more extensive crowd. Thus, they need SEO arrangements that are effectively versatile to changes and are available to inventive and capricious bearings.
Local organizations
Local organizations structure a significant market for new companies since they require shrewd advertising for contacting a more extensive crowd inside a particular territory. The proprietors of local organizations regularly utilize Google Maps so their target crowd can discover them without any problem. They additionally utilize different methodologies so the names of their organizations get positioned exceptionally when local clients search for the items and administrations that they have to bring to the table. Since each SEO company doesn’t exceed expectations at conveying first-class local SEO arrangements, it is significant for local organizations to be perceiving while at the same time attempting to locate a dependable local SEO master.
Large ventures
A lot of enormous business ventures work in various pieces of the nation and huge numbers of them additionally have rivals in the worldwide business sectors. These worldwide organizations have one of their very own kind prerequisites and the vast majority of their SEO campaigns are intended for them to clear the way for a more noteworthy degree of development and extension. Since these organizations have huge scope creation methods, they can design their SEO campaigns as needed a while ahead of time in order to set up the market and make it responsive to new items and administrations. They can likewise utilize their SEO trends to target a particular segment of the crowd when they are hoping to profit by targeted advertising.
Ecommerce SEO
In the course of the most recent decade or something like that, eCommerce business has developed quickly in Pakistan and a lot of clients these days like to purchase their items online rather than visit a store to get similar things. This applies in the event of purchasing garments, sacks, electronic merchandise, mobiles, workstations, meds, goods, books, and whatever other things that one can consider. Ecommerce organizations require a remarkable technique for search engine improvement so their shopping gateways are positioned exceptionally when forthcoming clients search for the particular items that they have to bring to the table. From the planning to the execution of indexes, from on-location SEO systems to offsite SEO techniques like visitor blogging, search engine advertising, and web-based media showcasing, the specialists of SEO companies in Pakistan can work with a wide scope of strategies to guarantee high positioning for an online website.
Top 10 Link Building strategies 2020 that work
Top 10 Link Building strategies 2020 that work
Link building strategies are most important part of search engine optimization. Lots of things you need to do for running and establishing a website. One should be spending at least 50% of time for link building. Your target is to generate more back links to particular pages on your website. Many link building techniques are there. Let us discuss the top 10 link building strategies 2020 that work.
1.Use Twitter and Facebook
Using Facebook and twitter are the best strategies for link building. Create a Facebook and twitter account and start promoting your site. By using these social networking sites you can get more exposure to your site. Join as many groups or fan page in Facebook and share your ideas and views. Also be sure the Like button and the Retweet button are on all pages that you want to link.
2.Submit Press Releases
Submit press releases to news services sites like PR Web, PR Newswire and PR Leap. Some press release sites are free while some are paid. These press releases will definitely generate more backlinks to your website. If your article or story is good, then it picked up by many news media or blogger and your site will generate high profile link.
3. Forums Marketing
Forums are the easy place to get links. One important thing to keep in mind while doing forum marketing that is you should submit high quality post in every forum. However, forum marketing is about answering people’s queries in proper way and definitely you will get one backlink every time you answer a question in the forum.
4. Blog Commenting
Blog comments are making a blog more interactive and social. It is a way to place comments with your website link on the popular blogs in your niche. Blog commenting is a best top 10 link building strategies 2020, but it requires little practice to get more traffic.
5. Submit link in Web Directories
Web directories only allows your home page to build backlinks. In many web directories, you will not get a backlink that is useful for Google but some of the other search engines like Yahoo or Bing the nofollow links are backlinks. Though after the recent Google updates, this technique seems to be fading off. But there are still some directories which may prove helpful.
6. Use Social Bookmarking Sites
Social bookmarking sites are the other way to get backlinks. Social bookmarking sites allow deep links to submit. You can get number of social bookmarking sites with high page rank to achieve more traffic for your site.
7. Use Profiles and Forum Signatures
Profiles on different websites and forum signatures are very important for backlink strategy. There are many sites and forums those permit you to include your site in profile or forum signature. Never miss this opportunity.
8.RSS feed submission
submitting your website to various RSS feed directories are one of the effective ways to get many backlinks. RSS feed submission to different directories also makes your website or blog more visible. It is best to use most frequently indexed directories for RSS feed submission and once your feed is accepted
9. Build Hub Page or Squidoo Lens
Building a Hub Page or Squidoo Lens is another effective way to achieve more backlinks to your site. Try to build effective Hub Pages and Squidoo Lenses those are included at least 400 words of article about any topic, videos, pictures and polls. You have to make the page attractive so it gives more value and get more visitors. Also you can add two links to other websites from your Hubs and Lenses to get quick link.
10. Quality Content
The final of top 10 link building strategy 2020 is content. Quality digital marketing and meaningful content on your site can make more traffic. You should always include good quality contents in your website so that other webmaster link to your site. SEO services Pk offer high quality SEO content writing and link building services.
SEO Content Writing services 2020
One of the most important functions of search engine optimization is to make sure your website is found by the search engines; the search engines catalog your site so that it can be found by customers who do a search for your product or services based on the keywords you use in your site’s copy. When you have a well put together site that utilizes professional SEO content writing services 2020, not only is your site easier for customers to use, but it’s easier for them to find, too. It’s also valuable as a marketing tool.
Give your website a professional look with SEO content writer, and make it easy to find
There are several ways professional SEO content writer can benefit you. The first is by giving you searchable website content, so that you’re easy to find.
Getting a site that hits just the right note in regard to SEO can be a pretty tricky accomplishment, though, and it’s usually a job best left to professionals. Do a poor job of including keywords in your content, and you could even be banned by the search engines, which will essentially make your website disappear from listings so that customers can’t find you.
The right keywords and link building strategies are essential if you want a site that’s been properly search engine optimized; if it has been, you’re much more likely to get a good ranking by search engines, and therefore better visibility so that your customers can find you. Professional content writers who know how to work with SEO give you copy that will help your business succeed.
When you hire professionals to do SEO content writing services 2020 for you, you can focus on other things that are completely organic to your business and that only you can do. Even better, though, you know that your site will have the best chance of being visible in search engine results, so that customers will actually find you.
Expand your visibility with marketing tools that utilize SEO content
SEO content is also important to market your business. By writing blogs, articles for article directories, commenting on relevant forums, and utilizing social media postings, tweets, and phrases with the proper keyword placement, you can promote your business and increase conversion rate almost effortlessly “and it can go viral and give you an unlimited audience. Using professionals for this kind of SEO content writing doesn’t just make your business look polished; it actually promotes your business so that you get seen by a very wide audience. And that, in turn, can greatly increase your customer base.
Need fresh, quality content? Our SEO best content writing services in Islamabad are second to none. We know SEO, and we know content – making us the preferred provider for well-written, effective articles, web pages and more.
How to Write SEO Friendly Article
Why we need to rank high on search engine ranking results? Well, the answer of this question is so simple. Today People are using search engines to look up information about everything from finding sport scores to buying a new car. Therefore, it is important for brands to rank high in the search for keywords in their services.
Even if you are effectively optimizing your content and are focusing on using relevant keywords, keep one thing in mind that you are writing for people first and not just for the search engines.
Here are few tips that will help article writing services or any article writer to create more SEO friendly content:
Avoid Keyword Stuffing: Previously, multiple keywords are added to rank higher in search results. But, Google has thrown away this practice commonly called keyword stuffing. So, you should avoid this practice if you want to rank higher.
Originality of Content: If you publish original and fresh content on a regular basis, your site must rank well in search results. Write about topics you are truly passionate and knowledgeable. Do not copy content from other websites.
Compelling Headlines: Article headline need to grab reader’s attention right away. The more engagement your article generates, it will be more visible on search engines. Therefore, always include a relevant keyword, and for that conduct a keyword research on search terms that your customers are likely to use in search queries.
Repetition: Once you have select your keyword phrase, repeat it several times throughout the page. For example: 2 times in the first paragraph, once in the main heading, in every sub-heading twice in the meta title, 2 to 3 times throughout the document, and 2 times in links and image alt text on the page.
Format of your Article: Make sure that your articles are formatted correctly and are easy to read and follow. You can do this by doing the following:
• Use subheadings
• Use lists
• Use paragraphs
• Use bullet points
Add Inbound and Outbound links: If your article is relating some other article, already present on your website, don’t forget to provide the link to that article. This would be beneficial for your website. Also, sometimes include links from reputable sites, which in turn, will help you in establishing authority and trust.
Proofreading: Quality content writing is the key, if you want people to engage and share your articles. So, always check spelling and grammar before publishing any article. Readers are unlikely to return if your content is disordered and full of mistakes.
Use Meta Descriptions and Meta tags: This is the description that is included below the title in a search result. An eye-catching Meta description will increase the click-ability of your posts.
If you implement these SEO practices, definitely your website’s search engine ranking will have a dramatic positive impact.
Free SEO Tools to Optimize Your Domain
When it is about the proper optimization of a web domain for any business venture, the brand, as well as a third-party SEO expert, knows the importance of the various free seo tools to optimize your domain. These SEO tools provide a venture owner with the advantages that include various advanced features; from storing data to online assistance.
Here is the list of all free and easy to access/use tools for optimizing your domain.
Tools for data analytics:
There are a number of free to use SEO tools for the Data Analytics part of the optimization. Here you can measure the performance of the keyword searches, SERP management, keyword evaluation and analysis of competitor profile.
- Bing Webmaster
Everyone knows about Google Webmaster with its variety of features. But the Bing Webmaster is a tool that performs very well as far as search analytics is concerned. Search and analyze vital site data like crawling and keyword report generation using the Bing webmaster tool.
- Google Analytics
The most popular tool for web analytics as far as SEO is concerned. It is a free tool and works superlatively with all the Google products, including Data Studio, Optimize and the Search Console.
Tools for crawling and indexing:
- Beams Us Up
This one is free to use a desktop crawler. However, the Beams Us Up won’t offer you all the features like the fully functional and loaded Screaming Frog, but you still get a fully functional crawler. But keep in mind that the tool is limited to only Windows devices.
- Screaming Frog
If you are looking to perform small scale site audits you can use the Screaming Frog. The free version allows about 500 URLs per crawls. There is a paid version available as well with better functionality and full features; still, the free version has its benefits as well.
Tools for keyword research:
There are numerous tools available for performing keyword research.
- Answer the Public tool
If you are looking to get your hands on a question list for a set of keywords, this is the flawless tool to select for.
- Keyword Planner
If you are in the practice of buying Google Ads and this free tool is just for you. It provides you with all the data that you need as a brand for planning high-value keywords. You can add filters according to the country and your geographic location. Once you get used to the tool, you can even search for metrics, plus the competition and volume as well.
- Keywords Everywhere
This is a popular tool used by many SEO experts worldwide. There is a browser extension available for Chrome as well as Firefox, and it provides you with access to keyword suggestions.
Tools to aid linking features:
There are several free tools that you can use to evaluate the linking features as well as the back-links.
- Disavow
This is the perfect tool if you are looking to remove consequences. It is a bit complicated to find since you are not supposed to require it. But if you are looking to fend off harmful SEO, then Disavow is perfect for you.
- Link Miner
The Link Miner is a free to use extension for your browser with link building features within your domain. You can find broken links for all your domain pages and check through all the essential metrics for linking.
Tools for building local SEO:
There are some free tools for building up local SEO as well.
- Google My Business
This is the main tools when you are looking to optimize the local SEO for business. If you are looking to claim a business locally, reply to reviews and manage the listing data, Google My Business is just the tool you are looking for.
- Google Review Link Generator
If you are looking to generate a review for your domain and products on offer, you need to provide the URL to the users. The Review Link Generator is the tool to use.
Do not forget reading our post for writing SEO friendly articles.
Best free SEO tools 2020
The importance of Best free SEO tools 2020 can’t be denied by any of the online marketers nowadays as they can truly help in doing many tasks easily and hence improve productivity and time. There are many types of tools are available for free and paid as well.
The following are some best free SEO tools 2020 which help with SEO for your website most:-
Google Analytics:-
It is the free and easy tool of Google, which used to track information about the way visitors find the website. By using Google analytics you can find what are the keywords used by the visitors. With the help of this tool, you can identify your target audience. The audience report allows you to determine your perception is correct or not. By understanding how visitors use your website, you can improve your website usability as per the satisfaction of users. Google Analytics is a very worthwhile tool for SEO.
Google Webmaster Tools:-
It is the free tool offered by Google to help you and your webmaster to monitor your website. It allows you to communicate with Google and adjust many features of how Google sees your site. It allows you to see external and internal links on your site, Adjust the crawl rate as per Google, see your site statistics, click the rate of each keyword, etc. Google webmaster provides you the report showing all the links pointing to your site, good as well as bad links. You can also use the data to confirm which links can point to your website. It makes available the errors, warnings, and notifications from Google on your Google Search Console through the message. Google webmaster is a very effective and efficient tool for the SEO of your website.
Google Keyword Planner:-
It is the tool that helps in building the new search network campaigns or expanding the existing ones. By using a Keyword planner, you can analyze the performance of a number of keywords which may help to organize the keywords for your site. It allows you to see the performance of the keywords that you are using and make available the suggestion of keywords for your website. It also provides historical statistics and traffic forecasts, which helps in deciding which keyword can be used for new or existing campaigns. You can also use it to see what the keywords that your competitor is using are. A keyword planner is a free and wonderful tool for people looking for niche markets.
Hootsuite:
It is a tool used for managing social media network channels. Hootsuite is the social media management system that enables you to monitor what people are saying about your social presence and also helps you to respond instantly. It allows you to monitor multiple streaming of multiple networks such as Facebook, Twitter, Google+, etc. in one place. You can post updates, read responses, schedule messages, view statistics, and much more in one place. Hootsuite’s unique analytics feature gives you a detailed view of how well your social media strategy is working. Hootsuite is a very supportive tool for managing social media awareness of your website.
Moz-Open Site Explorer:
It is the tool that helps in analyzing the backlink profile of your website. This tool shows the internal architecture of the website. It has the ability to show competitor data side by side. You can analyze up to 4 competitors at one time. This helps in identifying which link you may be able to get quickly. Moztrust, the feature of the tool helps you identify that your site is trusted or not. This tool also provides you the solution for your SEO, marketing, and web development problem.
So use the amazing best free SEO tools 2020 to get benefits from them for your website.
