A REFERENCE GUIDE TO MANAGE PPC CAMPAIGNS IN 2019
Pay per Click marketing is a highly focused and cost-effective way to drive targeted traffic to a business website. This method is adopted by many companies offering PPC services in Islamabad Pakistan as it is not only offers instant qualified leads from the advertising but also brings results that can be tracked and measured.
Leveraging Pay Per Click advertising along with SEO and professional Web design can help businesses maximize their return on investment in Pay Per Click ads that convert. The process contains researching and making a keywords list, creating ads and focused landing pages, managing the bids and monitoring them for optimum performance.
How does PPC work?
Pay per click advertising is an exceptional method where advertisers pay only when someone clicks their ad and lands on their website. This is called “cost per click”. This is an extreme targeted model as the ads are displayed in search results that relate to the keywords used. It means that people who are specifically looking for the business’ services and products.
Steps involved in managing PPC campaign
1. Keyword selection
Keyword research, analysis and selection is the first step in ppc campaign as these are the words users will type into the search engine to discover the product, service or information. The search engine matches the user’s search keywords to bring up the best results. The business must maintain the list of keywords to target so that it can find out which ones convert the most.
2. Creating targeted PPC ads
The next step is creating ads that convert. PPC services in Islamabad recommend composing different variations of ads and building landing pages focused on keywords. This is followed by continuous testing to optimize the ones that result in sales. These ads can be targeted to a specific location.
3. Bidding
Bidding is another important part of PPC advertising where the goal is to get the maximum leads at the least expense. Bids must be optimized based on keyword performance constantly to monitor the ROI and guarantee the best results.
4. Measurement
One of the main advantages of Pay per Click advertising is its capability to be monitored and measured and analyzed. That makes it possible to examine the keywords, drop the non-performers and focus on the ones that bring results. The campaign can be constantly improved.
Basic SEO Strategies that Never Affects by any Algorithm Updates
SEO algorithms are referring to game-changing step by the professionals or analysts. It’s good to take notice of these updates, as they frequently represent new ranking prospects in SERPs, or introduce new measures for webmasters that you should possibly observe with.Google changes its algorithms each year many times with small and major updates. The major algorithm updates can be stressful but don’t be panic and focus your mind to make a best and basic SEO strategy that never affected by any algorithm updates.
Let’s talk about these basic helpful SEO strategies of a website:
Website Structure
The website design and structure is going to indicate how Google and other search engines evaluate your site, and how it becomes visible in SERPs. Website structured markup may also be used to offer exact types of content when users search for it which users will be able to see straight away in search engines.
Website Links and Navigations
Some visitors can become confused or impatient when clicking a bunch of links to get to where they want to be. In large or ecommerce websites, this can be complex to decrease the links. You can add navigation links to external pages and breadcrumbs are the best ways to help the visitor. A visitor can see where he/she is on the website and the path back-up the navigation path they took.
Website Content
Quality of content is a must for any website. Success on Google depends on directing users to the best online content and that means, to stand a chance of attaining search visibility, a website owner has to create and promote great contents.
Website Visibility to Search Engines Bots
Best SEO practice is all about making sure your website loads accurately, presents the right pictures of your brand/services and most importantly is visible to search engines bots. While some technical factors of algorithms may not be constant, but the broad need to keep your website visible and load quickly.
Avoid Spamming and Rank Manipulation
Google rewards those websites that make efforts to give more value to their visitors, so if your website caught trying to game the system, it is going to pay a price. Black-hat search optimizers often use tricks like link schemes, link spamming, keyword stuffing, and hidden keywords. All these are for trying to boost website’s rankings without putting any effort. Google algorithms have enhanced its ability to detect and crack down on these spammers.
