Search engines establish one of the best possible sources of any online traffic that digital marketers hope to bring. However, some might suggest that SEO has lost significance due to the constantly changing Google algorithm’s, its role in online marketing continues to be as important as ever. A single high ranking website page has the capacity to rope in thousands of visitors to any website.
Though, when it comes to content management systems or CMS, many digital marketers are left questioning which, CMS is the best one? Some say it’s Magento, others are in the favor of Blogger and some say Joomla. But, the internet community agree, that WordPress is the best CMS for SEO around currently, with respect to its ease of use and SEO compatibility.
Here, we discuss the factors behind WordPress’s popularity and why it’s the best CMS when it comes to SEO:
1- Themes Best Suited For SEO:
It doesn’t matter what kind of a website you are running – a business site, online retailing (E-commerce), online service, you name it and there will be a theme ready for you to use.
Themes do not only make your website appear professional but they also make sure that your site has the proper HTML, and the bounce rate is good – factors which greatly influence the ranking given by Google to you.
2- SEO Optimized Plug-ins:
There are scores of SEO based plug-ins available with WordPress that further bring about improvements to the SEO capabilities of your website. For instance, Yoast SEO is a plug-in that gives you a comprehensive analysis to improve your content, while also providing you with valuable SEO copywriting advice.
3- Excellent Security Features:
One of the worst things that can happen and can rob you of your top rankings, is if Google thinks you are infecting users with malicious malware or causing harm to the users in some other way!
You may have the kind of mindset, where you assure yourself it won’t happen to you, because you do not plan on doing something of that sort, but you still risk being on a spam list if it gets hacked. You will receive harsh Google penalties should that happen! But WordPress regularly sends security updates upon detecting a loophole. Additionally, there are a number of excellent security plugins readily available.
4- Easy to Use:
All of these awesome features and the SEO compatible nature of WordPress makes an SEO Executive marvel and jump up at the prospect of using WordPress. However, none of it makes any sense, if it can only be efficiently used by an expert developer. That’s the thing!
WordPress is famous for its user-friendly nature and almost all of its features can be easily accessed and utilized by any marketer or website owner. In fact, one of the key factors behind WordPress’s popularity is the simplicity of the WordPress editor, which also extends to its plug-ins, themes and other areas! Most SEO features require no coding related knowledge at all and can be used with simple mouse clicks.
In short, WordPress works best for SEO. Every SEO campaign, whether it’s being run by an SEO expert in Islamabad, Pakistan aims to hit the top position in the first page of the Google search results, for their keyword. Using WordPress goes a long way towards achieving that goal!