• Office No. 13, 2nd Floor, Executive Center, I-8 Markaz, Islamabad Pakistan.
  • +92 51 493 8227
  • business@solutionsplayer.com

What is SEO and it is Importance for Your Business Website

What is SEO and it is Importance for Your Business Website

Introduction So what is SEO? What is the role of SEO in promoting our business or our website? In this article, we attempt to explain all main things related to SEO. Search Engine Optimization (SEO) is organic way to increase your website search and rank better your website in any search engine so that a large number of visitor visit your website in another way it will help you to increase your business.

In simple or business point of view help you to increase your customer for you, suppose if you are running some online shopping business and like any other successful business person you would like to increase your customer than it’s compulsory to introduced Search Engine Optimization (SEO) into your plan here are few reason why you should introduce Search Engine Optimization (SEO) into your business.

Currently blogging are the main source of getting organic traffic if they are properly optimized, and then SEO play an important role they make sure that you’re found and get large amount of traffic.

Most of the people use Google Search Engine for any search, in that Search Engine SEO also play very important role in website designing and development and they make sure that your business keyword (The Main Focus Word of your Post) Ranked in the low index in Google Search Engine.

So Search Engine Optimization (SEO) is the best way to attract people that are interested in your product or your website, implementing SEO strategies is not very easy or in other words you can say it’s not straight formed as you thought with recently Google SEO algorithms, in this article we discuss some of the Search Engine Optimization (SEO) properties.

Keyword search

A keyword research and selection is very important in Search Engine Optimization (SEO) before moving to its importance firstly we should know what is the keyword? The words people use to search for what you offered in simple suppose you want to search Best SEO providing company then you open any search engine and you type  (best SEO services provider) then this is keyword that you are using to search best SEO services Company and then Search engine Find related data about your keyword.

How You Find Best Keyword

Well, there are many tools that are offering many keywords related to your data and website analysis, but now these days most popular tool is Google keyword planner, It is an absolutely free tool this tool also offering to enter you competitor URL.

Google keyword planner is very simple to use by following these steps:

  1. Firstly open your browser and open Google Keyword Planner Tool
  2. Then sign in into Google Keyword Planner Tool via your Google Account
  3. Then you see Main Menu, click on Tools and then click on Keyword Planner
  4. New page will open
  5. Click on Search for new keyword using a phrase, website or category
  6. Then you see many boxes, enter your product in column of product or services and then enter your website, and also enter your product category
  7. They also give you option of targeting Country, for example, you wish that your product will sell more in the United State of America then you simply add United states of America by Clicking on Targeting country
  8. Then click on Get ideas, you can see many keywords related to your product or your website
  9. You can see many keywords with their bid and competition
  10. Always try to choose that keyword that has low completion, it allows your product rank better in Search Engine

How put keyword into your website

After searching best suitable keyword for your post, the next step is how many times you enter to your post? Well, the answer is not to use your keyword in your post much time, only write your keyword few time depending upon your post content.

Off-Page SEO

So far we learn Search Engine Optimization (SEO) techniques are known as On-page SEO now we discuss some of the OFF-Page SEO techniques.

In OFF-Page Search Engine Optimization (SEO) we mainly do these following works

  1. Link Building
  2. Social Media Activities

Off-Page has many benefits like it will help you to increase your SERPS ranking and this means more traffic to your website

It also increases you web page ranking basically Google rank your website between 0-10 so it’s very important for your business or product

Social Media

Social Media plays a very important role in OFF-Page Search Engine Optimization (SEO), social media help you to promote your website and Social Media are also big source of Organic traffic there are many social sites to promote your business some of these are following:

  1. Facebook
  2. Twitter
  3. Pinterest
  4. Instagram
  5. Google Community Plus

Link building

Link building is most effective SEO technique in simple word’s it is external links to your website

There is much technique used for link building like you write a blog or article and in that article or blog you insert your web page links

How to Build Links

Google web master tool is used for checking links to your website there are many ways to build a link

Like

  1. Link Exchange with other blogs
  2. Write Article and post it on best Article website
  3. Shared content directories
  4. Comment your web page link in different link

Do not add spam link otherwise, Google will Ban your Website

Social Bookmarking

Social book marking is not as popular as it was but still, its good way to promote your website and get back-link from that, there are many popular websites on which you can promote your business some of these are following

  • reddit.com
  • stumbleupon.com
  • scoop.it
  • ETC!

leave a comment